What Is Transparent Pet Food Packaging?
More than 10 years have passed since the
widespread pet food recall shook the company and prompted manufacturers to
review their processes and their commitment to improving pet nutrition. This
was the original goal of several premium pet food brands, as confused and
disgruntled owners sought alternatives to the brands they had previously
entrusted with the health and safety of their pets. While we haven't seen a
crisis like the 2007 recalls since then, various brands are struggling to win
over and maintain consumer trust in a business that will be overly secretive,
primarily because, in some cases, there is no legal obligation to don't do it.
TRANSPARENCY
AND PACKAGING OF PET FOOD AND BEYOND
"Transparency" could be a major
buzzword in the pet food industry going forward. An increased awareness of the
types of chemicals and ingredients they add to their bodies has been a feature
of this decade so far, and concerned pet owners are demanding that pet food
manufacturers provide them with additional information on exactly what is in
their pet food where it comes from and what manufacturing method is involved.
Millennials, in particular, see
transparency throughout the supply chain as an important factor in their pet
food purchasing decisions, and since this age group is currently the largest
group of pet food buyers, they are expects this to affect pet food packaging
manufacturers. They want to know ASAP about your pet food purchases - your pet food packaging.
HOW CAN I
MAKE MY PREMIUM PET FOOD TRANSPARENT?
As a pet food manufacturer, what can you
do to earn the trust of your biggest potential customers? There is more
competition than ever in pet stores right now, but we still see a general lack
of transparency. It shows that pet food manufacturers have a golden opportunity
to stay ahead, but must act now. The type of data you choose is also important:
Recently, a pet food brand tried to offer more transparency by telling its
customers what is not in its product. Customers want to know what you are doing
to ensure the optimal health and safety of each of their animals and the
planet.
BE
TRANSPARENT WITH A CERTIFIED PACKAGING PRINTER
If the security and the durability are of
the arguments of sale for mark of food for animals, the enterprises of
packaging of food for animals for the facilitator of the packaging and of
renforcer of the message of transparency and respect of the 'environment. Many pet food packaging manufacturers are certified packaging
providers and are among less than 4% of pet food packaging
manufacturers that receive this sustainable certification. This means you can
incorporate the certification logo on your pet food packaging at
no additional cost, helping you increase the transparency of your supply chain
and differentiate you from your competitors on the shelf.
What you put into your diet is entirely
up to you, but food packaging companies can help you get your message of
transparency and sustainability across, and back it up with a certification
that demonstrates your commitment, and yours, to the cleanest, greenest and
more than demonstrating transparency of the supply chain. Give your customers
what they need and really build brand loyalty.

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